Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and measure its impact through your customer journey. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts.
- Search Engine Optimization (SEO): Optimizing websites and online content to rank higher in search engine results pages (SERPs).
- Pay-Per-Click (PPC) Advertising: Placing ads on search engines or other websites and paying each time a user clicks on the ad.
- Social Media Marketing: Leveraging social media platforms to engage with customers, build brand awareness, and drive traffic to a website.
- Email Marketing: Sending marketing messages and promotional emails to subscribers to promote products or services.
- Content Marketing: Creating and sharing valuable content such as blog posts, videos, or infographics to attract and retain customers.
- Affiliate Marketing: Partnering with other businesses or individuals to promote products or services in exchange for a commission on sales. Digital marketing allows businesses to target specific audiences, track the effectiveness of their campaigns in real-time, and adjust their strategies accordingly. It has become an essential component of modern marketing and is a rapidly growing industry.